Press release is slowly and gradually becoming one of the most sought after medium for effectively marketing your products and services online. Online press release is a very different medium as compared to traditional print based press release. The scope of online press release is far more when compared. There is various reasons one can opt for online press release varying from pure authentic press release to broadcast a news to using press release as a tool for search engine marketing. The audience for online press release is global and the reach is immense, you can reach people you have never even imagined reaching that the power of internet.